Phase 4

Phase 4 Janna

Phase 3 Touch points

Janna (Phase3)

Simpatico Vote

Please let me know which one YOU think is the most pleasant.

Through the brand making progress I have shifted gears a little bit. From the Phase 2 crit, there was a lot of problems with the type lock up. From there I have swapped the typefaces, letting the Helvetica Neau be the Simpatico front.

Re-Branding Simpatico

New Name/ New objective

Simpatico Down prides itself on being: contemporary, chic, and comfortable. Our Audience will include the dynamic individual who values the comfort of their home. Creating a system of elements that will present itself as spacious, unified, and pleasant. We want to communicate to our audience that the feeling of contentment is valued. We will achieve this through selective: imagery, used of inspired colors, and language. Our goal is to make the impression of sophisticated collections for homes.

Here is a word box for me to keep in mind:

chic, comfort, contemporary, spacious, unified, pleasant, dynamic, sophistication, cognitive, variety, adopting, and contentment

Definitions:

Simpatico: italian, to mean pleasant of congenial

Chic: adopting the most current styles (usually referring to fashion)

Comfort: a condition or feeling of contentment

Spacious: having a large capacity or area

Unified: consolidated

Pleasant: having or agreeable manners, appearances, habits, etc

Scandia Down Presentation

Sandia Down Presentation 2

Introducing a new brand

Scandia Down