Design Intervention Update

Communication Modes

First Try

Second

Third


To actually get down the different steps into communicating was difficult for me, but just like they say third times a charm. Through this stage early in the project, I wanted to make sure that I understood the different channels/ and how to make them into a visual form

Readings

The Shannon/ Weaver Method

Through the readings I found a lot of helpful information about communications.

Source; sending the message

Transmitter; encoding the message

Channel message; knowing the audience

Receiver; decoding the message, where the message lands

"The clients message or idea is encoded by the designer"

I thought this was an interesting quote from the reading because it describes the function of what a graphic designer does. We interpret the messages and develop a system in which we execute them. As designer's it is our job to reach a technical level of executing the message. We can do this through images, info graphs, typography. Within those technical levels we also can do so by using Rhetoric devices, and the modes of appeal we have learned through other projects. Through learning the about the levels of communication, they discussed how they would compress words, and within design we compress words, and translate them into visual forms.

The Berlo Model;

With the Berlo model it has almost the same complex, but it deals with the audience more. It discusses how the impact of social system culture, and senses can play a factor into how the receiver takes in the message. If the sender channels a message that is unfamiliar to the receiver this can create noise. For example if there is a historical context or symbol that the receiver is not familiar with this would not be a successful message delivered.

Vis Lang

within these I do realize that I need to include channel and feed back in a couple

a

b

c

d

Test

Ethos; Referencing where it is made, in Italy. Also saying it is made since 18xx makes a statement that you can trust this product to the best.

Logos; Giving facts of the ingredients and how they will benefit the consumer

Pathos; using an image of a sleeping baby, and the color shown are gentle using the emotion of sleepiness.

Package Final Post

Starting out with sketches the main point was to take three objects that fit into one of the modes of appeal. This stage was very important because it flexed my mind into seeing the product from a different point of view. How can you take an emotion and put it into a Pellegrino label, or take the label and look into the facts of the Pellegrino. Through this part of the process sketches are important but also fun to do, because the freedom to draw out the image of the mode was available. Through trial and error I began to understand what the difference between each mode is. Taking the three objects, and applying new modes to them was a good way to test what qualities can file into each mode.

When taking those sketches and putting them into the computer is not an easy step. There are certain things one has to think about, typography, composition, and above all making sure that the idea stays within that mode of appeal. For the Pellegrino; its original mode was ethos; because of the way it is label, including parts of type that makes the consumer trust that this is the finest tasting sparking water.

For logos; there was extensive research I did in the sketching phase, but to narrow down facts of where it is made, how it is made, and tips on ways to serve it can not all be put onto one label. For example, there were three different directions I wanted to show, where it is exported to, the rock that it is made with, and what temperature to serve it at. All of these different directions fit the Logos mode because they are facts that allows the viewer to understand something new about the product.

For pathos; it was the desire of wanting something up scale. The emotion of drinking the water and feeling fancy, or elegant was what was meant to imply. When looking up images of Pellegrino, I found many that included served with a meal. Many restaurants will offer the costumer sparkling water as well, it almost fits in like a glass of wine. So the real challenge was to take that sketch and make it into a puzzle, Pellegrino completes that elegant meal. How can the viewer understand that this is the final piece of the puzzle that could complete an elegant evening. It seemed as if I was building a narrative that the consumer could imagine themselves in. Adding a narrative is a good idea when it comes to pathos because like reading any story the reader becomes engaged in the story, this is the same situation when it comes to making a label, to capture a shopper in a grocery store, and placing them in an environment.

Taking the next step once finalizing the ideas, was designing around those modes of appeal. By taking certain design approaches, it emphasis's the mode. It was a challenge not to just rely on the idea, but also to execute design principles. Even going back to the dot project, and imagining one word that describes our mode.

For logos; it was all about being "crisp". To show modern typography that will catch the viewers attention. Showing hierarchy to the main point of the label. For me personally I learned a lot about type lock-ups, and struggled through it. The stretch was to understand exactly what kerning was (where it should be), and lining things up to a T. It was important to use these basic principles when using it to emphasis the "crisp" aspect. When coming up with different type lock-ups I wanted to keep that image of what a crisp image of good typography would look like.

For pathos; a straight on shot of a dinner table was the direction I wanted to go with. Also to include an empty space, that the Pellegrino should be. I originally started with going to the Capital Grill to shoot the images, but the lighting was too dark. The next approach was to create a dinner setting that was in the photo lab. This way I had more control into the placement of the utensils, and lighting. The theme was to set an elegant dinner setting, once again to show the mode of appeal.

As I would refine the ideas, and create a new label, there were endless possibilities to how it could come out. It was important to look at what different type lockups there were, and different dinner compositions I could use.

For logos; The type when to being viewed sideways.

For pathos; an a-symetry composition of the scene was the way to go.

Although the end result seemed simple, the ways in getting there were not. I practiced over and over how to cut the background out of images. As well as in my logos, taking the label and presenting it as if the label is already pasted onto the bottle. For pathos, I would have to rearrange the glass, or utensils just the slightest bit to get the impression of a grid like structure.

Within the last few steps was crucial. This is when the tweaking, and minor changes can influence the over all label. From where the placement of the type sets, to how it actually is viewed once on the bottle. Questions I would ask myself is, where does my eye directly go, how do the images look, and how the logo fit with it all.

For the finalized product the mode showed through the design. The clean cut modern typography in the Logos was the final idea that was executed. The logo sat above from the type because the type lock-up was meant to only show the 8-10 degrees. The pathos was meant to almost be viewed in two sections, the type and then the image. By adding the red dotted circle where the pellegrino is suppose to go, is what combines these two sides as one complete piece.

Update

Type Lock-ups

This is my direction for logos; to show how to properly serve the water

Update

For logos showing the process in which they make the sparking water, and also to show what temperature to serve the sparking bubbles!

For pathos I wanted people to get the sense of traveling and show the places that the water is imported to, making a metaphor Pellegrino is like (the Eiffel Tower)

Pathos; an elegant dinner setting. Pellegrino is a "luxurious" water, so my idea is to show that no elegant night is complete without Pellegrino

Logos; showing maps of all the countries it is exported to and the rock is Dolomite, a mineral they use to make the water.

Mike McCoy

Listening to Mr. McCoy speech was very interesting. He brought up skills that we have been developing over the last year. He discussed how designers are the middle person and help to make project functional. He gave examples on how to start projects, like Prototyping. One detail he kept coming back to was the impact of narrative, and how telling a story within your design's can make it more successful. For example modern experience 1; going through air port security, how do you build an airport, start from the experience, and then design. Mr. McCoy discussed how doing extensive research will help to influence your "experience". This is the designer's job to gain this experience and then apply it to their design. By experience he gave examples such as Team building, Analytical Tools, and Shadowing. When a designer is doing prototyping, it is crucial to understand every person who is interacting with the design (such as an air port signage). Just like we are learning with ethos, pathos, and logos. What is it that the viewer wants to see? How can we get on the same mind set as them? By getting that experience, we start to develop story telling, and a clear understanding nature of the product, audience, and person(s) in charge.

My Direction

I have four Direction I will be going in

Pellegrino

Pathos; Fine drinking glasses and elegant dinner set

Logos; Monuments from where the water is exported to, and the Dolomite Mountain

Second Round

First Round

Audiences

Johnson and Johnson; parents are what the audience is geared towards. Perhaps even under stress these parents might be feeling, by choosing this calming wash for their child, their child will sleep better.

Flaxseed Oil; Flaxseed is kind of a new vitamin that has lots of beneficial components to it. Someone who would be interested in this would be someone who is careful of their body. Perhaps someone who is trying to take better care of their body, someone that might have heart issues.

S. Pellegrino; the audience has an sophisticated lifestyle, maybe? Someone buying this would be someone who believes that this glass sparkling water is more elegant than just regular bottle water.

Three Products

For my Ethos I wanted to do S.Pellecrino because it shows on the label elegant typography, made in italy sine 1897, saying that you can trust that this is the best quality product

For my logos I decided on a vitamin bottle Flax Seed. in bold letters it has the ingredients and whats in the product.

Johnson and Johnson Baby Wash

I want to use this for my Pathos; the design of the product seems emotional by the color choices, typography, and little icon picture of a baby.