Ivanhoe first proposal

Ivanhoe Project Proposal

Concept: Promote Door to Door Organics to the Ivanhoe community, as well as finding a way for them to order the groceries.

Door to Door Organics is a system in which they delivery groceries to your doorstep with seasonal foods.
- You order a "box" that can range in size and price, from $27-57
- The box includes weekly fresh fruits and veggies, and local produce
- (Online) they have categories that you can also order, baked goods, condiments & sauces, breakfast & cereals, coffee & tea, soups & broths, spices, nut butters,
and sweets
- Week to every other week you can order food
- Plan out weekly meals
-Payment credit or debit cards (trying to see if they can use partially food stamps, work with the new bank)
- With your purchases they also include in your box little recipes to try out that go accordingly to what you bought
- Tuesday's and Wednesday's they would deliver the food. If you have a certain work schedule they will work around it
- No delivery costs!
- With every box it is customizable, swapping out 5 fruits or veggies
- All the foods they offer are 100% organic, coming from local farmers

Ideas
- For Block Captains, since they do a good job, perhaps they get a discount or coupons
- Try to get a local cooking class to come in and do activities surrounding their new foods
- Branding D2D within the Ivanhoe community, making this system accessible for them
- Working with the new bank, perhaps they order there, or set up a way to pay easier for kind of a one stop shop
- Creating a compost with the extras that they have left over

Problems
- How can they order the food if they do not have access to a computer, it will be a challenge if its all printed pieces because they update their menu every week
- Order->mail-> D2D(?)-> Home, how can I make that an easier process
- How to reach the Ivanhoe Community, through posters, cards
- How will the payment system work
- What happens if the family does not cook very much
- In the end, will this help to solve the food desert problem?
- I'm not sure if this will be a huge problem but they do not deliver to P.O Box's
- Why organic? It is healthier but what are the deeper purposes

Hoppeful Outcome
- Better nutrition
- Getting families to cook dinner's together
- Softening the food desert issue
- Plan out weekly meals
- Educating younger kids about seasonal foods
- Support local farmer's
- Harvest Calendar
- Perhaps even having a barter system with D2D to sell their produce too (sense of pride)
- Ivanhoe creating a recipe book of what they cooked with these foods
- Tips on dry foods to stretch budget
- Bringing the community closer, to talk about what they purchased, cooked, didn't like

Contact
- Door to Door
- City Market Farmers Market
- S.N.A.P- the organization that allowed for food stamps to be used in the farmer's market
- Food and Nutrition Service
- American Century- they did something similar to this system this past summer. I would like to find out what some of the struggles and advices when organizing this.

Gathered Facts
- Most places that accept food stamps around Ivanhoe are gas stations and liquor stores
- The average low income family of four spends between $50-75 a week
- 400 million people use food stamps