Simpatico Down prides itself on being: contemporary, chic, and comfortable. Our Audience will include the dynamic individual who values the comfort of their home. Creating a system of elements that will present itself as spacious, unified, and pleasant. We want to communicate to our audience that the feeling of contentment is valued. We will achieve this through selective: imagery, used of inspired colors, and language. Our goal is to make the impression of sophisticated collections for homes.
Here is a word box for me to keep in mind:
chic, comfort, contemporary, spacious, unified, pleasant, dynamic, sophistication, cognitive, variety, adopting, and contentment
Definitions:
Simpatico: italian, to mean pleasant of congenial
Chic: adopting the most current styles (usually referring to fashion)
Comfort: a condition or feeling of contentment
Spacious: having a large capacity or area
Unified: consolidated
Pleasant: having or agreeable manners, appearances, habits, etc
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