Mike McCoy

Listening to Mr. McCoy speech was very interesting. He brought up skills that we have been developing over the last year. He discussed how designers are the middle person and help to make project functional. He gave examples on how to start projects, like Prototyping. One detail he kept coming back to was the impact of narrative, and how telling a story within your design's can make it more successful. For example modern experience 1; going through air port security, how do you build an airport, start from the experience, and then design. Mr. McCoy discussed how doing extensive research will help to influence your "experience". This is the designer's job to gain this experience and then apply it to their design. By experience he gave examples such as Team building, Analytical Tools, and Shadowing. When a designer is doing prototyping, it is crucial to understand every person who is interacting with the design (such as an air port signage). Just like we are learning with ethos, pathos, and logos. What is it that the viewer wants to see? How can we get on the same mind set as them? By getting that experience, we start to develop story telling, and a clear understanding nature of the product, audience, and person(s) in charge.