Ethos; Referencing where it is made, in Italy. Also saying it is made since 18xx makes a statement that you can trust this product to the best.
Logos; Giving facts of the ingredients and how they will benefit the consumer
Pathos; using an image of a sleeping baby, and the color shown are gentle using the emotion of sleepiness.
How did you demonstrate your knowledge of modes of appeal (as made evident by your own sketches/comps, including that from other early product explorations, in this project)?
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