Readings

The Shannon/ Weaver Method

Through the readings I found a lot of helpful information about communications.

Source; sending the message

Transmitter; encoding the message

Channel message; knowing the audience

Receiver; decoding the message, where the message lands

"The clients message or idea is encoded by the designer"

I thought this was an interesting quote from the reading because it describes the function of what a graphic designer does. We interpret the messages and develop a system in which we execute them. As designer's it is our job to reach a technical level of executing the message. We can do this through images, info graphs, typography. Within those technical levels we also can do so by using Rhetoric devices, and the modes of appeal we have learned through other projects. Through learning the about the levels of communication, they discussed how they would compress words, and within design we compress words, and translate them into visual forms.

The Berlo Model;

With the Berlo model it has almost the same complex, but it deals with the audience more. It discusses how the impact of social system culture, and senses can play a factor into how the receiver takes in the message. If the sender channels a message that is unfamiliar to the receiver this can create noise. For example if there is a historical context or symbol that the receiver is not familiar with this would not be a successful message delivered.