Readings

Meggs reading was a great source, she gave many examples on how researching the audience is essential to well developed design. She discusses the pictograms and how they symbolized the culture behavior. She also gives examples of how humans learn vocabulary through trial and error, and this has an impact in how we become accustomed within our cultures. Going back to last semester and the communication mode, this system should always be in effect. As the designer is sending a message out, it is up to the designer as well to give a clear communicative way for them to decode the message. Understanding that multiple people take in the design and will respond in different ways by opinion. By looking into Status, wealth, values the designer becomes familiar with what is appropriate and functional to that audience.

Featured Story - David Bulter by Linda Tischler discusses the global impact of Coca-Cola. The story is centered around David Bulter who is producing the designs for Coke to go larger than it already is. This house name beverage has transitioned from a brand to a system. Bulter reflects on how Coke has gone international without loosing the original identity. She gives examples that within Coke there are branches that reach out to different audiences like the carbon foot print. The story includes ways that Bulter "simplified" coke designs, and slogans to reach out to the audience to a deeper level. Like the "Open Happiness". Or how he was given a post-it with three main tasks and the first was get to know a lot of people. Bulter reaches out and discusses how design can improve sales and design with a purpose is beyond just a volleyball banner. His ideas surfaced around thinking in a larger scale with maintaining the identity. It was decided to get people into the designs, coke is a personal product, to attract sales the design must communicate to people. Tischler reflects that Bulter's new job was creating a new language to see coke in. By targeting what is valued to people in different parts of the world he was able to reach out to different audiences.