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Sunday, September 26, 2010

Reading Response modes of appeal

What are ethos, pathos, and logos? Why is it important that we use them in design?

The reading gave a deeper insight to what the modes of appeal are. Aristotle came up with these appeals to show the impact of persuading. He broke them into different categories ethos; using ethics or the trust of the user to persuade. Pathos; using emotion, and Logos; using logical or clarity to persuade the viewer.

As designers it is important to learn these modes of appeal because it helps to make a connection between the designer and the viewer. These modes of appeal are ways to reach out to the audience and convince them of the designers work. By researching the audience and what interests the audience might have will help the designer to use different visual symbols within their design.

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