Reading: Designing Brand Identity

Not to be clique but would like to share a quote that I thought was very insightful from the reading " Symbols engage intelligence, imagination, emotion, in a way that no other learning does"

Based around what we will decided our symposium will be, this is a clear way to pinpoint what our purpose will be. We are educating (with a lot of fun with experimental type) high school students a subject that they have been seen there whole life, yet, probably do not know very much of. One of the most interesting qualities that I have gained to really appreciate is having the knowledge to know who designed the logos are, or what motion graphics company did that "intro". This is what I felt myself reading about in the Identify Branding is looking at a logo, and reading about their design approach. One of my favorite examples would be the Nike designed by Carolyn Davidson. It must of taken a lot of research to narrow down the idea of the Greek Goddess for victory, pure genius. People can identify with that, and I think that is an element of Branding that is the foundation, is creating that attachment. Last year we studied how to attach people through logos, pathos, and ethos. So we have the tools for our symposium to create a "brand" or pull for them to want to come. I also enjoyed the "Know Thyself Pyramid" it puts into perspective of what designers can do, or how they can engage on a deeper level to that person. The book discusses personal space, and how a brand can be up front to the audience.

Now how can we use this for our symposium? We as a class, or collaborative team will have to come up with a concept that not only follows the objectives for the course, but will be engaging to high school students.

One of the parts that I enjoyed was to see one structure of a design or branding but changed in different forms, sort of like Ian's conference with the glass, there was different variations but as the audience we were able to recognize that it belonged to Corey Holmes. I believe we will have to brain storm what it is that 18-20(if the freshman come) are attracted to, and from there build into making something they can relate to, what is it that they want to learn, or just be entertained with.